Innovation
Barilla’s pasta gets creative. Will you be as creative for your career “pasta”?!
Barilla. A family-owned company for 135 years that brings Italian delights such as pasta and sauces to the American consumer. Its variety of pastas has nutritious additions such as pasta infused with vegetables, white fiber, and whole grains. You really can expect more from your pasta. Barilla also expects more from you. The Wall Street…
Read MoreBeing open to change is totally “kosher.” Talk to Manischewitz. Oy!
Manishchewitz. The tried and true American Kosher brand for 120+ years. If you are an American Jew, the brand is a constant symbol of kosher food for the Passover holiday, offering the basic staples of matzo, sweet red wine, and macaroons. It is the marketing equivalent of the “one trick pony”: one product set for…
Read MoreUnilever is considering rebalancing its brand portfolio. When is the last time you rebalanced your skill portfolio?
Unilever (a merger of Lever Brothers and Margarine Unie in 1929) is an Anglo-Dutch consumer goods powerhouse with well-known personal care brands such as Dove, Axe, Vaseline, and Suave as well as food brands such as Ben & Jerry’s, Slim-Fast, Ragu, Bertoli and Skippy. If you look at any region on planet earth, there are…
Read MoreYour performance review is a personal brand opportunity…ask Tropicana Orange Juice
Personal brand packaging is important just as when customers choose one brand over another. In early 2009, Tropicana and its media agency decided to give a fresh look to its Pure Premium Orange Juice carton and take away the classic “orange with straw” in favor of a “glass of juice.” (See chart below) Tropicana then…
Read MoreBe Careful What You Wish For…
Professional fantasy. It takes you away from your current work, your current “office” and draws you to that oh, so special place where you feel you SHOULD be. You begin the day with a smile. You are valued. You are working with people you choose to be around. You decide how best to approach your…
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