Posts Tagged ‘Brand’
Maker’s Mark teaches us how not to “dilute” our brand
Maker’s Mark. This bourbon has been sold in a very distinctive bottle sealed with red wax since 1954. In addition to great packaging and taste, you can count on its 45% alcohol by volume / 90 proof the same way you can count on the annual Kentucky Derby at Churchill Downs. Or can you? In…
Read MoreUnilever is considering rebalancing its brand portfolio. When is the last time you rebalanced your skill portfolio?
Unilever (a merger of Lever Brothers and Margarine Unie in 1929) is an Anglo-Dutch consumer goods powerhouse with well-known personal care brands such as Dove, Axe, Vaseline, and Suave as well as food brands such as Ben & Jerry’s, Slim-Fast, Ragu, Bertoli and Skippy. If you look at any region on planet earth, there are…
Read MoreDippin’ Dots – The Ice Cream of the Future or Future Career Opportunity?
It is summer time and nothing cools things down like ice cream! The ever classic, Dippin’ Dots, were profiled, “In the Lab with Ice Cream Makers,” in the New York Times on July 19th, 2011. Being a proud gen Xer, I remember the “ice cream of the future” at sporting events in the New York Metro…
Read More