Posts Tagged ‘Ready’
Be Resilient Like Sam-I-Am!
Dr. Seuss can teach us all how to be more resilient. With two young boys, it has been a thrill to be re-acquainted with one of the best children’s books of all-time. The famous refrain “I do not like green eggs and ham. I do not like them Sam-I-am!” from Dr. Seuss’ Green Eggs and…
Read MoreSmucker’s Jif goes “nuts” about product innovation. Will you innovate your approach to mentors?
Smucker’s. This maker of preserves, coffees and peanut butter has been around since 1897, when JM Smucker was pulling along a horse drawn wagon with its apple butter. Even with a great history in delivering a great American pastime (peanut butter and jelly), Smucker’s has certainly not been relaxing on a great name. In Food…
Read MoreMaker’s Mark teaches us how not to “dilute” our brand
Maker’s Mark. This bourbon has been sold in a very distinctive bottle sealed with red wax since 1954. In addition to great packaging and taste, you can count on its 45% alcohol by volume / 90 proof the same way you can count on the annual Kentucky Derby at Churchill Downs. Or can you? In…
Read MoreBarilla’s pasta gets creative. Will you be as creative for your career “pasta”?!
Barilla. A family-owned company for 135 years that brings Italian delights such as pasta and sauces to the American consumer. Its variety of pastas has nutritious additions such as pasta infused with vegetables, white fiber, and whole grains. You really can expect more from your pasta. Barilla also expects more from you. The Wall Street…
Read MoreBaltimore’s iconic Berger cookie inspires a career move
Born in Brooklyn and raised in New Jersey, I never thought something could ever rival the famous Black & White cookie. The mix of chocolate and vanilla icing lightly covering an oversized cookie bed made for an enormous smile in my childhood. Today, Black & White cookies can be bought as easily in the 5…
Read MoreMind the gap – Strategies to handle a planned (or unplanned) leave of absence from the workforce
Mind the gap! This lovely phrase is used in the London underground to ensure passengers properly step from the platform onto their respective passenger trains without stumbling. There is such a strong career implication in this imagery, as passengers consciously understand and willingly do something slightly different in order to move forward. In 2012, professionals…
Read MoreMickey and Minnie can teach plenty about your next informational interview
Mickey and Minnie. These lovely mice evoke smiles across generations and are important gems within the Disney organization. Millions of people across the globe take their families to see these famous characters at Disney World. But what brings customers back again and again to Disney’s signature theme park? Simply put, it is the way that…
Read MoreBeing open to change is totally “kosher.” Talk to Manischewitz. Oy!
Manishchewitz. The tried and true American Kosher brand for 120+ years. If you are an American Jew, the brand is a constant symbol of kosher food for the Passover holiday, offering the basic staples of matzo, sweet red wine, and macaroons. It is the marketing equivalent of the “one trick pony”: one product set for…
Read MoreUnilever is considering rebalancing its brand portfolio. When is the last time you rebalanced your skill portfolio?
Unilever (a merger of Lever Brothers and Margarine Unie in 1929) is an Anglo-Dutch consumer goods powerhouse with well-known personal care brands such as Dove, Axe, Vaseline, and Suave as well as food brands such as Ben & Jerry’s, Slim-Fast, Ragu, Bertoli and Skippy. If you look at any region on planet earth, there are…
Read MoreWatching Seinfeld with your friends and loved ones could do wonders for your career
Jerry Seinfeld has brought laughter to billions by finding humor in the ordinary and mundane through his stand-up comedy and legendary TV show, Seinfeld. Merely saying his name brings a smile to one’s face just because of his comedic gifts. The laughter he provides could be a boon to your career. The Washington Post, “Laughter…
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