Be Resilient Like Sam-I-Am!

Dr. Seuss can teach us all how to be more resilient. With two young boys, it has been a thrill to be re-acquainted with one of the best children’s books of all-time.  The famous refrain “I do not like green eggs and ham. I do not like them Sam-I-am!”  from Dr. Seuss’ Green Eggs and…

Read More

Maker’s Mark teaches us how not to “dilute” our brand

Maker’s Mark. This bourbon has been sold in a very distinctive bottle sealed with red wax since 1954.  In addition to great packaging and taste, you can count on its 45% alcohol by volume / 90 proof the same way you can count on the annual Kentucky Derby at Churchill Downs. Or can you? In…

Read More

Baltimore’s iconic Berger cookie inspires a career move

Born in Brooklyn and raised in New Jersey, I never thought something could ever rival the famous Black & White cookie. The mix of chocolate and vanilla icing lightly covering an oversized cookie bed made for an enormous smile in my childhood.  Today, Black & White cookies can be bought as easily in the 5…

Read More

Mickey and Minnie can teach plenty about your next informational interview

Mickey and Minnie. These lovely mice evoke smiles across generations and are important gems within the Disney organization. Millions of people across the globe take their families to see these famous characters at Disney World. But what brings customers back again and again to Disney’s signature theme park?  Simply put, it is the way that…

Read More

Being open to change is totally “kosher.” Talk to Manischewitz. Oy!

Manishchewitz. The tried and true American Kosher brand for 120+ years.  If you are an American Jew, the brand is a constant symbol of kosher food for the Passover holiday, offering the basic staples of matzo, sweet red wine, and macaroons. It is the marketing equivalent of the “one trick pony”: one product set for…

Read More