Baltimore’s iconic Berger cookie inspires a career move

Born in Brooklyn and raised in New Jersey, I never thought something could ever rival the famous Black & White cookie. The mix of chocolate and vanilla icing lightly covering an oversized cookie bed made for an enormous smile in my childhood.  Today, Black & White cookies can be bought as easily in the 5…

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Mickey and Minnie can teach plenty about your next informational interview

Mickey and Minnie. These lovely mice evoke smiles across generations and are important gems within the Disney organization. Millions of people across the globe take their families to see these famous characters at Disney World. But what brings customers back again and again to Disney’s signature theme park?  Simply put, it is the way that…

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Steve Jobs succeeded by failing – Your job interview should be no different

Steve Jobs. His legendary status as a successful visionary, entrepreneur and technology pioneer have inspired countless tributes, articles and testimonials since his untimely passing.  Just a quick google search shows what has been written about his success.  He is also being commended for how much he actually embraced failure. The Washington Post, “How we succeed…

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Procter & Gamble and a focused job search: Don’t be willing to “do anything”

Procter & Gamble (P&G) is a consumer goods powerhouse that touts more “billion dollar” brands than any other.  Legendary brand names like Bounty, Crest, Olay, Pantene and Tide have filled America’s homes since 1837.  P&G fundamentally understands the American consumer and has based its success on targeting “the middle class.” The economic conditions of recent…

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Ketchup and your resume: more in common than you think

Heinz ketchup packets on the go are a true American tradition.  Since 1968, we have wrestled long and hard with those little buggers, hoping we get that “right amount” of ketchup on our hamburgers, hot dogs, chicken nuggets and fries. If successful, we enjoy the perfect condiment on the go.  If not, we suffer the…

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