You have knowledge and the non-profit sector needs it
There is a really nice piece in USA Today, July 22, 2011, titled, “Corporations add their know-how to charitable efforts.” The private sector has correctly recognized its “know-how” can be used to the benefit of the non-profit community. The article uses many examples, such as a Wal-Mart distribution team helping a local food bank with warehousing processes and…
Read MoreWho is your brand ambassador? – Part Deux
The marketers at Procter & Gamble sure are having a good time. In what seems to be a joke on the Old Spice Brand, they used Fabio as its brand ambassador. On July 22, 2011, brandchannel’s site reported in its post, “P&G Trims Fabio’s Stint as the New Old Spice Guy,” that Isaiah Mustafa would return as the Old Spice Guy.…
Read MoreWho is your brand ambassador?
In an article on Brand Channel, July 20th, 2011, titled “Old Spices Hairasses Isaiah Mustafa Legacy with Fabio as New Old Spice Guy,” Procter & Gamble’s Old Spice brand team has decided to bring on Fabio as its new brand ambassdador. This seems like an effort to continue those “Old Spice Guy” ads which were hitting that 15-24…
Read MorePassion – Pass it On!
I just love this blogpost of Tristan Walker, a Stanford MBA, who reached out to the founders of foursquare for a summer internship: While there is sense of informality in his approach, it is clear that Tristan is excited about the organization and wants to work for them. He sent 8 emails before they responded,…
Read MoreRemind me again why you posted those nude photos online?
In the New York Times, July 20th, 2011, “Social Media History Becomes a New Hurdle,” the writer profiles the company, Social Intelligence. Essentially, their raison d’etre is to do online background checks on candidates beyond credit and criminal “misdeeds” to include: social media. I found quite interesting that “… much of the negative information about job candidates…
Read MoreDippin’ Dots – The Ice Cream of the Future or Future Career Opportunity?
It is summer time and nothing cools things down like ice cream! The ever classic, Dippin’ Dots, were profiled, “In the Lab with Ice Cream Makers,” in the New York Times on July 19th, 2011. Being a proud gen Xer, I remember the “ice cream of the future” at sporting events in the New York Metro…
Read MoreNew McKinsey Study – Top Talent is Hard to Find & We Need More College Graduates
The McKinsey Global Institute did an amazing study in June, 2011, on job projections and the needs of America workforce in 2020. The 100 page study can be found here: I have two big takeaways (although you could have 20 based on the robustness of this report): Takeaway 1 – Top talent is hard to…
Read MoreOutsource Your Job Search – A Seriously Bad Idea
In the Wall Street Journal on July 12, 2011, there was an article titled “The Unemployed Worker’s New Friend: Outsourcers.” The article highlighted new sites like myjobhunter.com and jobconcierge.com that send job applications (in the hundreds) on your behalf to a plethora of job openings on the web (whether they are suited to your needs is…
Read More