Marketing

It’s all peaches and cream…In South Carolina?

You will really enjoy the NYTimes article titled “Peach Rivalry Becomes War Between the Tastes,” on July 27, 2011. My 7 month old son has begun to eat peaches (puree ones), and it brings a smile to his adorable face every time they go into his mouth.  To be honest, I have no idea where these peaches come from.  Our…

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MillerCoors MGD 64 Lemonade – A valid innovation effort

Having worked in new product development, I know how challenging it is to launch either a new brand or a line extension on a current brand.  The Chicago Tribune on July 26th, 2011, reported, “Miller Coors drops MGD 64 Lemonade.”  With MGD 64, MillerCoors had been doing some great work in getting females interested in its low calorie beer. …

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Who is your brand ambassador? – Part Deux

The marketers at Procter & Gamble sure are having a good time. In what seems to be a joke on the Old Spice Brand, they used Fabio as its brand ambassador.  On July 22, 2011, brandchannel’s site reported in its post, “P&G Trims Fabio’s Stint as the New Old Spice Guy,” that Isaiah Mustafa would return as the Old Spice Guy.…

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Who is your brand ambassador?

In an article on Brand Channel, July 20th, 2011, titled “Old Spices Hairasses Isaiah Mustafa Legacy with Fabio as New Old Spice Guy,” Procter & Gamble’s Old Spice brand team has decided to bring on Fabio as its new brand ambassdador. This seems like an effort to continue those “Old Spice Guy” ads which were hitting that 15-24…

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