{"id":263,"date":"2011-08-09T12:02:58","date_gmt":"2011-08-09T12:02:58","guid":{"rendered":"http:\/\/jasoncareers.wordpress.com\/?p=263"},"modified":"2017-02-07T14:28:22","modified_gmt":"2017-02-07T19:28:22","slug":"coca-cola-is-going-where-its-customer-is-so-should-you","status":"publish","type":"post","link":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/","title":{"rendered":"Coca-Cola is going where its customer is, so should you"},"content":{"rendered":"

\"\"<\/a>According to Advertising Age’s\u00a0<\/em>article “Coca-Cola’s Futuristic Soda Fountain to Get 2012 Ad Push”<\/a>\u00a0on August 8, 2011, Coca Cola Freestyle (the futuristic Coke machine) is gearing up for its first promotion campaign after being 3 years old.\u00a0 The machine can offer up to 125 different types of sodas, flavored drinks, sports drinks and lemonades.\u00a0 (If this thing did my laundry, my life would be complete.) Interestingly enough, the machine can actually produce data on which drinks are most popular during certain times of day.\u00a0 For example, Caffeine-Fee Diet\u00a0Coke is very popular after 3pm.<\/p>\n

To get the campaign mix right, Coca-Cola has tapped the global advertising agency, Ogilvy and Mather, to develop creative concepts\u00a0for the campaign. Ogilvy has said they will be using radio, outdoor and digital advertising to generate awareness for the campaign.<\/p>\n

Coca-Cola has a clear idea on which channels to use in targeting its communication, so that its customers are aware of Coca Cola Freestyle.\u00a0 What channels are you using to target\u00a0your communication in your job search?\u00a0 Are you subscribing to the right e-newsletters, google alerts, twitter feeds and other specialized media so that you\u00a0are fully aware of\u00a0the right industry events and\u00a0conferences in\u00a0your field? By putting yourself where your potential employers are, you become more in-tune with their most\u00a0pressing needs and their industry lingua-franca.\u00a0 You can even further\u00a0develop new relationships directly with the organizations you are targeting.<\/p>\n

Coca-Cola is thirsty for your business.\u00a0\u00a0You should be drinking the same “kool-aid” in your job search.\u00a0 (Yes, i\u00a0know kool-aid is owned by Kraft.)<\/p>\n","protected":false},"excerpt":{"rendered":"

According to Advertising Age’s\u00a0article “Coca-Cola’s Futuristic Soda Fountain to Get 2012 Ad Push”\u00a0on August 8, 2011, Coca Cola Freestyle (the futuristic Coke machine) is gearing up for its first promotion campaign after being 3 years old.\u00a0 The machine can offer up to 125 different types of sodas, flavored drinks, sports drinks and lemonades.\u00a0 (If this…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,22,35,1],"tags":[80,8,81,82,10,12,83],"yoast_head":"\nCoca-Cola is going where its customer is, so should you - Ready Set Launch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola is going where its customer is, so should you - Ready Set Launch\" \/>\n<meta property=\"og:description\" content=\"According to Advertising Age’s\u00a0article “Coca-Cola’s Futuristic Soda Fountain to Get 2012 Ad Push”\u00a0on August 8, 2011, Coca Cola Freestyle (the futuristic Coke machine) is gearing up for its first promotion campaign after being 3 years old.\u00a0 The machine can offer up to 125 different types of sodas, flavored drinks, sports drinks and lemonades.\u00a0 (If this…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Ready Set Launch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/readysetlaunchllc\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-09T12:02:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-07T19:28:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/jasoncareers.files.wordpress.com\/2011\/08\/coke-machine.jpg?w=165\" \/>\n<meta name=\"author\" content=\"jason\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jasoncareers\" \/>\n<meta name=\"twitter:site\" content=\"@jasoncareers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jason\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/\"},\"author\":{\"name\":\"jason\",\"@id\":\"https:\/\/readysetlaunch.net\/#\/schema\/person\/23568bed61332af69ec15be7424cc4f1\"},\"headline\":\"Coca-Cola is going where its customer is, so should you\",\"datePublished\":\"2011-08-09T12:02:58+00:00\",\"dateModified\":\"2017-02-07T19:28:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/\"},\"wordCount\":269,\"publisher\":{\"@id\":\"https:\/\/readysetlaunch.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/jasoncareers.files.wordpress.com\/2011\/08\/coke-machine.jpg?w=165\",\"keywords\":[\"Advertising Age\",\"Career Advice\",\"Coca-Cola\",\"Coca-Cola Freesytle\",\"Jason Levin\",\"Job Search\",\"Ogilvy & Mather\"],\"articleSection\":[\"Career\",\"Marketing\",\"Relationships\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/\",\"url\":\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/\",\"name\":\"Coca-Cola is going where its customer is, so should you - Ready Set Launch\",\"isPartOf\":{\"@id\":\"https:\/\/readysetlaunch.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/jasoncareers.files.wordpress.com\/2011\/08\/coke-machine.jpg?w=165\",\"datePublished\":\"2011-08-09T12:02:58+00:00\",\"dateModified\":\"2017-02-07T19:28:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#primaryimage\",\"url\":\"http:\/\/jasoncareers.files.wordpress.com\/2011\/08\/coke-machine.jpg?w=165\",\"contentUrl\":\"http:\/\/jasoncareers.files.wordpress.com\/2011\/08\/coke-machine.jpg?w=165\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/readysetlaunch.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coca-Cola is going where its customer is, so should you\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/readysetlaunch.net\/#website\",\"url\":\"https:\/\/readysetlaunch.net\/\",\"name\":\"Ready Set Launch\",\"description\":\"Building On Your Success\",\"publisher\":{\"@id\":\"https:\/\/readysetlaunch.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/readysetlaunch.net\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/readysetlaunch.net\/#organization\",\"name\":\"Ready Set Launch\",\"url\":\"https:\/\/readysetlaunch.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/readysetlaunch.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/readysetlaunch.net\/wp-content\/uploads\/2016\/12\/logo.png\",\"contentUrl\":\"https:\/\/readysetlaunch.net\/wp-content\/uploads\/2016\/12\/logo.png\",\"width\":191,\"height\":80,\"caption\":\"Ready Set Launch\"},\"image\":{\"@id\":\"https:\/\/readysetlaunch.net\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/readysetlaunchllc\/\",\"https:\/\/x.com\/jasoncareers\",\"https:\/\/www.linkedin.com\/in\/jasonlevincareercoach\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/readysetlaunch.net\/#\/schema\/person\/23568bed61332af69ec15be7424cc4f1\",\"name\":\"jason\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/readysetlaunch.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/01a5fe0a78fb9fbebc1793205f095e98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/01a5fe0a78fb9fbebc1793205f095e98?s=96&d=mm&r=g\",\"caption\":\"jason\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coca-Cola is going where its customer is, so should you - Ready Set Launch","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/","og_locale":"en_US","og_type":"article","og_title":"Coca-Cola is going where its customer is, so should you - Ready Set Launch","og_description":"According to Advertising Age’s\u00a0article “Coca-Cola’s Futuristic Soda Fountain to Get 2012 Ad Push”\u00a0on August 8, 2011, Coca Cola Freestyle (the futuristic Coke machine) is gearing up for its first promotion campaign after being 3 years old.\u00a0 The machine can offer up to 125 different types of sodas, flavored drinks, sports drinks and lemonades.\u00a0 (If this…","og_url":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/","og_site_name":"Ready Set Launch","article_publisher":"https:\/\/www.facebook.com\/readysetlaunchllc\/","article_published_time":"2011-08-09T12:02:58+00:00","article_modified_time":"2017-02-07T19:28:22+00:00","og_image":[{"url":"http:\/\/jasoncareers.files.wordpress.com\/2011\/08\/coke-machine.jpg?w=165"}],"author":"jason","twitter_card":"summary_large_image","twitter_creator":"@jasoncareers","twitter_site":"@jasoncareers","twitter_misc":{"Written by":"jason","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#article","isPartOf":{"@id":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/"},"author":{"name":"jason","@id":"https:\/\/readysetlaunch.net\/#\/schema\/person\/23568bed61332af69ec15be7424cc4f1"},"headline":"Coca-Cola is going where its customer is, so should you","datePublished":"2011-08-09T12:02:58+00:00","dateModified":"2017-02-07T19:28:22+00:00","mainEntityOfPage":{"@id":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/"},"wordCount":269,"publisher":{"@id":"https:\/\/readysetlaunch.net\/#organization"},"image":{"@id":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#primaryimage"},"thumbnailUrl":"http:\/\/jasoncareers.files.wordpress.com\/2011\/08\/coke-machine.jpg?w=165","keywords":["Advertising Age","Career Advice","Coca-Cola","Coca-Cola Freesytle","Jason Levin","Job Search","Ogilvy & Mather"],"articleSection":["Career","Marketing","Relationships"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/","url":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/","name":"Coca-Cola is going where its customer is, so should you - Ready Set Launch","isPartOf":{"@id":"https:\/\/readysetlaunch.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#primaryimage"},"image":{"@id":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#primaryimage"},"thumbnailUrl":"http:\/\/jasoncareers.files.wordpress.com\/2011\/08\/coke-machine.jpg?w=165","datePublished":"2011-08-09T12:02:58+00:00","dateModified":"2017-02-07T19:28:22+00:00","breadcrumb":{"@id":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#primaryimage","url":"http:\/\/jasoncareers.files.wordpress.com\/2011\/08\/coke-machine.jpg?w=165","contentUrl":"http:\/\/jasoncareers.files.wordpress.com\/2011\/08\/coke-machine.jpg?w=165"},{"@type":"BreadcrumbList","@id":"https:\/\/readysetlaunch.net\/2011\/08\/09\/coca-cola-is-going-where-its-customer-is-so-should-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/readysetlaunch.net\/"},{"@type":"ListItem","position":2,"name":"Coca-Cola is going where its customer is, so should you"}]},{"@type":"WebSite","@id":"https:\/\/readysetlaunch.net\/#website","url":"https:\/\/readysetlaunch.net\/","name":"Ready Set Launch","description":"Building On Your Success","publisher":{"@id":"https:\/\/readysetlaunch.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/readysetlaunch.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/readysetlaunch.net\/#organization","name":"Ready Set Launch","url":"https:\/\/readysetlaunch.net\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/readysetlaunch.net\/#\/schema\/logo\/image\/","url":"https:\/\/readysetlaunch.net\/wp-content\/uploads\/2016\/12\/logo.png","contentUrl":"https:\/\/readysetlaunch.net\/wp-content\/uploads\/2016\/12\/logo.png","width":191,"height":80,"caption":"Ready Set Launch"},"image":{"@id":"https:\/\/readysetlaunch.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/readysetlaunchllc\/","https:\/\/x.com\/jasoncareers","https:\/\/www.linkedin.com\/in\/jasonlevincareercoach"]},{"@type":"Person","@id":"https:\/\/readysetlaunch.net\/#\/schema\/person\/23568bed61332af69ec15be7424cc4f1","name":"jason","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/readysetlaunch.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/01a5fe0a78fb9fbebc1793205f095e98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01a5fe0a78fb9fbebc1793205f095e98?s=96&d=mm&r=g","caption":"jason"}}]}},"_links":{"self":[{"href":"https:\/\/readysetlaunch.net\/wp-json\/wp\/v2\/posts\/263"}],"collection":[{"href":"https:\/\/readysetlaunch.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/readysetlaunch.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/readysetlaunch.net\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/readysetlaunch.net\/wp-json\/wp\/v2\/comments?post=263"}],"version-history":[{"count":0,"href":"https:\/\/readysetlaunch.net\/wp-json\/wp\/v2\/posts\/263\/revisions"}],"wp:attachment":[{"href":"https:\/\/readysetlaunch.net\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/readysetlaunch.net\/wp-json\/wp\/v2\/categories?post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/readysetlaunch.net\/wp-json\/wp\/v2\/tags?post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}