{"id":399,"date":"2011-10-11T21:53:27","date_gmt":"2011-10-12T01:53:27","guid":{"rendered":"http:\/\/jasoncareers.wordpress.com\/?p=399"},"modified":"2017-02-07T14:28:09","modified_gmt":"2017-02-07T19:28:09","slug":"procter-gamble-and-a-focused-job-search-dont-be-willing-to-do-anything","status":"publish","type":"post","link":"https:\/\/readysetlaunch.net\/2011\/10\/11\/procter-gamble-and-a-focused-job-search-dont-be-willing-to-do-anything\/","title":{"rendered":"Procter & Gamble and a focused job search: Don\u2019t be willing to \u201cdo anything\u201d"},"content":{"rendered":"
Procter & Gamble (P&G) is a consumer goods powerhouse that touts more \u201cbillion dollar\u201d<\/a> brands than any other.\u00a0 Legendary brand names like Bounty, Crest, Olay, Pantene and Tide have filled America\u2019s homes since 1837.\u00a0 P&G fundamentally understands the American consumer and has based its success on targeting \u201cthe middle class.\u201d<\/p>\n The economic conditions of recent years have forced P&G to change this longstanding strategy, though.\u00a0 The Wall Street Journal<\/em>, \u201cAs Middle Class Shrinks, P&G Aims High and Low\u201d, <\/a>on September 12, 2011 observes that the middle class is in distress.\u00a0 Families making $50,000-$140,000\/year are looking to find savings in every way, and many are trading down to less expensive items. Citigroup generated a concept known as \u201cConsumer Hourglass Theory\u201d which explains that companies positioned either to cater to highest-income (Tiffany & Co., Est\u00e9e Lauder, Neiman Marcus) or lowest income consumers (Dollar General, Kellogg) will benefit in this economy.\u00a0 In response to this \u201cnew norm\u201d, P&G has\u00a0 launched lower end options in diapers (Luvs) and detergent (Gain) as well as higher end options in face care (Olay Pro-X at $60).<\/p>\n