{"id":722,"date":"2013-02-20T09:45:25","date_gmt":"2013-02-20T13:45:25","guid":{"rendered":"https:\/\/readysetlaunch.net\/?p=722"},"modified":"2017-02-07T14:28:09","modified_gmt":"2017-02-07T19:28:09","slug":"makers-mark-teaches-us-how-not-to-dilute-our-brand","status":"publish","type":"post","link":"https:\/\/readysetlaunch.net\/2013\/02\/20\/makers-mark-teaches-us-how-not-to-dilute-our-brand\/","title":{"rendered":"Maker’s Mark teaches us how not to \u201cdilute\u201d our brand"},"content":{"rendered":"
<\/a>Maker’s Mark<\/a>. This bourbon has been sold in a very distinctive bottle sealed with red wax since 1954.\u00a0 In addition to great packaging and taste, you can count on its 45% alcohol by volume \/ 90 proof the same way you can count on the annual Kentucky Derby at Churchill Downs.<\/p>\n