October 29, 2013 Leave a comment
Smucker’s. This maker of preserves, coffees and peanut butter has been around since 1897, when JM Smucker was pulling along a horse drawn wagon with its apple butter. Even with a great history in delivering a great American pastime (peanut butter and jelly), Smucker’s has certainly not been relaxing on a great name.
In Food Navigator, “JM Smucker: Our innovation success rate exceeds industry norms” on September 4, 2013, we learn that new products have contributed to $530M of the company’s topline sales. Extensions of Jif into Jif Natural, Jif To Go, Jif Almond and Jif Cashew represent some of its faster growing segments. That is something to go N-U-T-S over!
Jif’s innovative approach to broaden its nut product portfolio (the world is clearly not just peanut butter anymore) gives us a unique moment to reflect on our own career goals on how our mentor portfolio supports our professional growth. To develop in your career, it is important to add new mentors in a variety of “flavors” to support that development.
Here are some ideas to consider as you evolve your approach to mentoring: Read more of this post