December 11, 2015 Leave a comment
Wheaties! The breakfast of champions is now…the beer of champions.
In Fortune, “Now you can have your Wheaties all day long”, on August 12, 2015, we learn that Wheaties has partnered with a craft brew house to create Hefeweizen beer called HefeWheaties. What do Wheaties and this beer have in common? Quite simply: wheat. This unique arrangement brought together two uncommon partners: a multi-national consumer package goods titan and a small/medium-size brewing business.
Finding commonalities in our professional, associative and personal relationships can also generate partnerships to help us get promoted at work, advance ideas, grow practice areas and raise our profile in our industry or profession. How can you find your “Wheaties partnership”? Let’s look at how you can be a “champion” at uncovering commonalities in your relationships and get out of your comfort zone to move yourself to the next level in 2016.