Maker’s Mark teaches us how not to “dilute” our brand

Maker’s Mark. This bourbon has been sold in a very distinctive bottle sealed with red wax since 1954.  In addition to great packaging and taste, you can count on its 45% alcohol by volume / 90 proof the same way you can count on the annual Kentucky Derby at Churchill Downs. Or can you? In…

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It’s all peaches and cream…In South Carolina?

You will really enjoy the NYTimes article titled “Peach Rivalry Becomes War Between the Tastes,” on July 27, 2011. My 7 month old son has begun to eat peaches (puree ones), and it brings a smile to his adorable face every time they go into his mouth.  To be honest, I have no idea where these peaches come from.  Our…

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Who is your brand ambassador? – Part Deux

The marketers at Procter & Gamble sure are having a good time. In what seems to be a joke on the Old Spice Brand, they used Fabio as its brand ambassador.  On July 22, 2011, brandchannel’s site reported in its post, “P&G Trims Fabio’s Stint as the New Old Spice Guy,” that Isaiah Mustafa would return as the Old Spice Guy.…

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