A Wheaties – Microbrewery partnership encourages us to get out of our comfort zone
Wheaties! The breakfast of champions is now…the beer of champions. In Fortune, “Now you can have your Wheaties all day long”, on August 12, 2015, we learn that Wheaties has partnered with a craft brew house to create Hefeweizen beer called HefeWheaties. What do Wheaties and this beer have in common? Quite simply: wheat. This unique…Read More
Executive search consultants – how to develop authentic relationships
Take a Long Term Approach with Executive Search Consultants In your career, an executive search consultant can be a great customer. Like anyone who buys your services, you need to build loyalty and trust. So, let’s explore how you can get to know your executive search customer! In my work with executives, I often hear,…Read More
Be Resilient Like Sam-I-Am!
Dr. Seuss can teach us all how to be more resilient. With two young boys, it has been a thrill to be re-acquainted with one of the best children’s books of all-time. The famous refrain “I do not like green eggs and ham. I do not like them Sam-I-am!” from Dr. Seuss’ Green Eggs and…Read More
Smucker’s Jif goes “nuts” about product innovation. Will you innovate your approach to mentors?
Smucker’s. This maker of preserves, coffees and peanut butter has been around since 1897, when JM Smucker was pulling along a horse drawn wagon with its apple butter. Even with a great history in delivering a great American pastime (peanut butter and jelly), Smucker’s has certainly not been relaxing on a great name. In Food…Read More
Keurig and Campbell Soup Challenge Us to Seek Out New Social Media Channels
Keurig and Green Mountain Coffee. Since 1998, they have brought quality coffee to a single cup without having to grind beans, measure coffee, handle filters or clean up. Press a couple buttons and voila! You can find the Keurig in plenty of homes as well as office break rooms. As the organization evolved, its product…Read More
Maker’s Mark teaches us how not to “dilute” our brand
Maker’s Mark. This bourbon has been sold in a very distinctive bottle sealed with red wax since 1954. In addition to great packaging and taste, you can count on its 45% alcohol by volume / 90 proof the same way you can count on the annual Kentucky Derby at Churchill Downs. Or can you? In…Read More