Relationships

Mickey and Minnie can teach plenty about your next informational interview

Mickey and Minnie. These lovely mice evoke smiles across generations and are important gems within the Disney organization. Millions of people across the globe take their families to see these famous characters at Disney World. But what brings customers back again and again to Disney’s signature theme park?  Simply put, it is the way that…

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Coca-Cola is going where its customer is, so should you

According to Advertising Age’s article “Coca-Cola’s Futuristic Soda Fountain to Get 2012 Ad Push” on August 8, 2011, Coca Cola Freestyle (the futuristic Coke machine) is gearing up for its first promotion campaign after being 3 years old.  The machine can offer up to 125 different types of sodas, flavored drinks, sports drinks and lemonades.  (If this…

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It takes a village to be a rockstar…

This will be the first post where personal experience trumps interesting posts in the news.  If you are a rockstar (or an aspiring rockstar) in your organization, this will have meaning for your career advancement. Here is a story about a wonderful pediatrician in a horribly managed office.  When my wife and I found out we were expecting,…

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I want to make wine in France. Well then, go do it…

This story combines subjects that are near and dear to both my heart and my stomach: 1) France 2) French Red Wines 3) Following your dreams In this NYTimes article on July 25th, 2011, “An American Hears the Call of Burgundy,” talks about the wonderful story about how  “… Ray Walker became the first American ever to make…

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Have some chocolate before that interview…

We have all heard “you are what you eat.”  Well, there is now research that actually draws the correlation between your food and your mood. In “Study offers clues to emotional eating” on July 25, 2011, CNN.com and health.com reported that “the study is among the first to show that the effect of food on mood is biologically based.”  Participants given…

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Who is your brand ambassador? – Part Deux

The marketers at Procter & Gamble sure are having a good time. In what seems to be a joke on the Old Spice Brand, they used Fabio as its brand ambassador.  On July 22, 2011, brandchannel’s site reported in its post, “P&G Trims Fabio’s Stint as the New Old Spice Guy,” that Isaiah Mustafa would return as the Old Spice Guy.…

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Who is your brand ambassador?

In an article on Brand Channel, July 20th, 2011, titled “Old Spices Hairasses Isaiah Mustafa Legacy with Fabio as New Old Spice Guy,” Procter & Gamble’s Old Spice brand team has decided to bring on Fabio as its new brand ambassdador. This seems like an effort to continue those “Old Spice Guy” ads which were hitting that 15-24…

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