Marketing

Baltimore’s iconic Berger cookie inspires a career move

Born in Brooklyn and raised in New Jersey, I never thought something could ever rival the famous Black & White cookie. The mix of chocolate and vanilla icing lightly covering an oversized cookie bed made for an enormous smile in my childhood.  Today, Black & White cookies can be bought as easily in the 5…

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Steve Jobs succeeded by failing – Your job interview should be no different

Steve Jobs. His legendary status as a successful visionary, entrepreneur and technology pioneer have inspired countless tributes, articles and testimonials since his untimely passing.  Just a quick google search shows what has been written about his success.  He is also being commended for how much he actually embraced failure. The Washington Post, “How we succeed…

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Be Careful What You Wish For…

Professional fantasy. It takes you away from your current work, your current “office” and draws you to that oh, so special place where you feel you SHOULD be. You begin the day with a smile. You are valued. You are working with people you choose to be around. You decide how best to approach your…

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Hormel’s SPAM upgrades by moving to China. Perhaps so should you…

SPAM! I am not talking about your email inbox, but the iconic canned meat wonder from Hormel.  In Bloomberg Businessweek’s “Spam’s Long March in China” on August 4, 2011, we learn that SPAM’s introduction into the Chinese market will be priced 40% higher than other canned meat brands.  Essentially, SPAM will be launched as a premium meat brand. …

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Coca-Cola is going where its customer is, so should you

According to Advertising Age’s article “Coca-Cola’s Futuristic Soda Fountain to Get 2012 Ad Push” on August 8, 2011, Coca Cola Freestyle (the futuristic Coke machine) is gearing up for its first promotion campaign after being 3 years old.  The machine can offer up to 125 different types of sodas, flavored drinks, sports drinks and lemonades.  (If this…

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Oreo? Mac & Cheese? Which one are you?

Today, Kraft announced that it will be splitting into two separate publicly traded companies.  One organization will focus on snacks (Oreo Cookies, Cadbury Chocolate), and the other organization will focus on grocery items (Kraft Mac N Cheese, Oscar Meyer Lunch Meat).  Essentially, this split was done so that each organization could focus on its strengths. 2011 has…

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