Keurig and Campbell Soup Challenge Us to Seek Out New Social Media Channels
Keurig and Green Mountain Coffee. Since 1998, they have brought quality coffee to a single cup without having to grind beans, measure coffee, handle filters or clean up. Press a couple buttons and voila! You can find the Keurig in plenty of homes as well as office break rooms. As the organization evolved, its product…Read More
Barilla’s pasta gets creative. Will you be as creative for your career “pasta”?!
Barilla. A family-owned company for 135 years that brings Italian delights such as pasta and sauces to the American consumer. Its variety of pastas has nutritious additions such as pasta infused with vegetables, white fiber, and whole grains. You really can expect more from your pasta. Barilla also expects more from you. The Wall Street…Read More
Baltimore’s iconic Berger cookie inspires a career move
Born in Brooklyn and raised in New Jersey, I never thought something could ever rival the famous Black & White cookie. The mix of chocolate and vanilla icing lightly covering an oversized cookie bed made for an enormous smile in my childhood. Today, Black & White cookies can be bought as easily in the 5…Read More
Steve Jobs succeeded by failing – Your job interview should be no different
Steve Jobs. His legendary status as a successful visionary, entrepreneur and technology pioneer have inspired countless tributes, articles and testimonials since his untimely passing. Just a quick google search shows what has been written about his success. He is also being commended for how much he actually embraced failure. The Washington Post, “How we succeed…Read More
Your performance review is a personal brand opportunity…ask Tropicana Orange Juice
Personal brand packaging is important just as when customers choose one brand over another. In early 2009, Tropicana and its media agency decided to give a fresh look to its Pure Premium Orange Juice carton and take away the classic “orange with straw” in favor of a “glass of juice.” (See chart below) Tropicana then…Read More
Be Careful What You Wish For…
Professional fantasy. It takes you away from your current work, your current “office” and draws you to that oh, so special place where you feel you SHOULD be. You begin the day with a smile. You are valued. You are working with people you choose to be around. You decide how best to approach your…Read More
Hormel’s SPAM upgrades by moving to China. Perhaps so should you…
SPAM! I am not talking about your email inbox, but the iconic canned meat wonder from Hormel. In Bloomberg Businessweek’s “Spam’s Long March in China” on August 4, 2011, we learn that SPAM’s introduction into the Chinese market will be priced 40% higher than other canned meat brands. Essentially, SPAM will be launched as a premium meat brand. …Read More
Coca-Cola is going where its customer is, so should you
According to Advertising Age’s article “Coca-Cola’s Futuristic Soda Fountain to Get 2012 Ad Push” on August 8, 2011, Coca Cola Freestyle (the futuristic Coke machine) is gearing up for its first promotion campaign after being 3 years old. The machine can offer up to 125 different types of sodas, flavored drinks, sports drinks and lemonades. (If this…Read More
Oreo? Mac & Cheese? Which one are you?
Today, Kraft announced that it will be splitting into two separate publicly traded companies. One organization will focus on snacks (Oreo Cookies, Cadbury Chocolate), and the other organization will focus on grocery items (Kraft Mac N Cheese, Oscar Meyer Lunch Meat). Essentially, this split was done so that each organization could focus on its strengths. 2011 has…Read More
Toothpaste that addresses pain. What are you doing to address your management’s pain?
If you have sensitive teeth, then the article in Drug Store News, “Colgate Expands Oral Care Portfolio with Colgate Sensitive Pro-Relief” on August 2, 2011 is for you. 57% of consumers worldwide have tooth sensitivity, which causes them pain. The brand marketers at Colgate recognized this problem and designed a product specifically to address this pain. …Read More