Take a Long Term Approach with Executive Search Consultants In your career, an executive search consultant can be a great customer.  Like anyone who buys your services, you need to build loyalty and trust.  So, let’s explore how you can get to know your executive search customer! In my work with executives, I often hear,…

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Born in Brooklyn and raised in New Jersey, I never thought something could ever rival the famous Black & White cookie. The mix of chocolate and vanilla icing lightly covering an oversized cookie bed made for an enormous smile in my childhood.  Today, Black & White cookies can be bought as easily in the 5…

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Manishchewitz. The tried and true American Kosher brand for 120+ years.  If you are an American Jew, the brand is a constant symbol of kosher food for the Passover holiday, offering the basic staples of matzo, sweet red wine, and macaroons. It is the marketing equivalent of the “one trick pony”: one product set for…

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Procter & Gamble (P&G) is a consumer goods powerhouse that touts more “billion dollar” brands than any other.  Legendary brand names like Bounty, Crest, Olay, Pantene and Tide have filled America’s homes since 1837.  P&G fundamentally understands the American consumer and has based its success on targeting “the middle class.” The economic conditions of recent…

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