Posts Tagged ‘Job Search’
Keurig and Campbell Soup Challenge Us to Seek Out New Social Media Channels
Keurig and Green Mountain Coffee. Since 1998, they have brought quality coffee to a single cup without having to grind beans, measure coffee, handle filters or clean up. Press a couple buttons and voila! You can find the Keurig in plenty of homes as well as office break rooms. As the organization evolved, its product…
Read MoreMaker’s Mark teaches us how not to “dilute” our brand
Maker’s Mark. This bourbon has been sold in a very distinctive bottle sealed with red wax since 1954. In addition to great packaging and taste, you can count on its 45% alcohol by volume / 90 proof the same way you can count on the annual Kentucky Derby at Churchill Downs. Or can you? In…
Read MoreProcter & Gamble and a focused job search: Don’t be willing to “do anything”
Procter & Gamble (P&G) is a consumer goods powerhouse that touts more “billion dollar” brands than any other. Legendary brand names like Bounty, Crest, Olay, Pantene and Tide have filled America’s homes since 1837. P&G fundamentally understands the American consumer and has based its success on targeting “the middle class.” The economic conditions of recent…
Read MoreKetchup and your resume: more in common than you think
Thought you would never think about your resume and Heinz ketchup in the same sentence? Think again! Heinz ketchup packets on the go are a true American tradition. Since 1968, we have wrestled long and hard with those little buggers, hoping we get that “right amount” of ketchup on our hamburgers, hot dogs, chicken nuggets…
Read MoreBe Careful What You Wish For…
Professional fantasy. It takes you away from your current work, your current “office” and draws you to that oh, so special place where you feel you SHOULD be. You begin the day with a smile. You are valued. You are working with people you choose to be around. You decide how best to approach your…
Read MoreCoca-Cola is going where its customer is, so should you
According to Advertising Age’s article “Coca-Cola’s Futuristic Soda Fountain to Get 2012 Ad Push” on August 8, 2011, Coca Cola Freestyle (the futuristic Coke machine) is gearing up for its first promotion campaign after being 3 years old. The machine can offer up to 125 different types of sodas, flavored drinks, sports drinks and lemonades. (If this…
Read MoreOreo? Mac & Cheese? Which one are you?
Today, Kraft announced that it will be splitting into two separate publicly traded companies. One organization will focus on snacks (Oreo Cookies, Cadbury Chocolate), and the other organization will focus on grocery items (Kraft Mac N Cheese, Oscar Meyer Lunch Meat). Essentially, this split was done so that each organization could focus on its strengths. 2011 has…
Read MoreNew McKinsey Study – Top Talent is Hard to Find & We Need More College Graduates
The McKinsey Global Institute did an amazing study in June, 2011, on job projections and the needs of America workforce in 2020. The 100 page study can be found here: I have two big takeaways (although you could have 20 based on the robustness of this report): Takeaway 1 – Top talent is hard to…
Read MoreOutsource Your Job Search – A Seriously Bad Idea
In the Wall Street Journal on July 12, 2011, there was an article titled “The Unemployed Worker’s New Friend: Outsourcers.” The article highlighted new sites like myjobhunter.com and jobconcierge.com that send job applications (in the hundreds) on your behalf to a plethora of job openings on the web (whether they are suited to your needs is…
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